I can't stand British tv broadcaster itv at the moment. I am a big fan of Formula 1 and enjoy watching it on TV, however what itv did at the end of the race yesterday was disgusting. With 3 laps to go they inserted an advert break!!!! Naturally this has created uproar amongst British F1 fans, as after all we don't expect an advert break in the last few laps of the race. The problem is itv do not care about the viewers, only their contractual obligations to their advertisers.
It would have been quite different if it was a football match, after all they wouldn't dare show an advert break during a football match, because there would be uproar. itv need to realise that Formula 1 fans deserve better, after all we should be able to watch qualifying 2 live, rather than get a 2 minute or so update during the bits before the race, and we deserve sensibly placed advertisements.
Apparently itv have apologised for this, and Jim Rosenthal, the itv F1 anchor has said he didn't like the situation. I wonder what Bernie Ecclestone thinks of this debacle? Maybe OfCom the viewers watchdog will do something about it, as I understand it they have in their rules that advert breaks must be taken at a sensible time in a live event, so as not to spoil it.
Watch this space for an update!
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